We came together with Lierac to raise awareness about violence against women, which is increasing day by day in our country. With the support of an artificial intelligence, we examined the reactions of women to these moments. Based on Robert Plutchik’s research on color wheel of emotions, artificial intelligence mapped our data to colors and we achieved the Color of Change. Then, we had the women entrepreneurs to produce candles made of this color and sent them to influencers with the PR kits we prepared. We turned this whole process into a video and posted it on our social media channels.