Our mothers... The awesome creatures we always have in every moment of our life... Through thick and thin… Even at our most critical moments, they knew that they would make us happy with the touches they made. While trying to catch up one meeting, preparing for an exam, starting a new job... In short; always… We have been inspired by this and start a campaign that tells us that ordinary ideas turn into "life-filled ideas" with the touch of the mother. We talked about how they made us happy with a single touch, the differences they created in our lives. And how valuable they are for us... Two internet movies were featured in the center of our campaign. Besides this, we have been in many occasions, especially on the internet and outdoor.