Nescafé Xpress values so much that everything’s possible with it. So we’ve turned this claim into a great adventure called Trampa with Nescafé Xpress and hit the road with famous DJ Geveze in 2015. In 2016 we spiced things up a bit and established two teams out of 2500 applications, Geveze being the referee. Girls vs. Boys. The idea of the competition was built on being a part of the live experience which could never be broadcasted by a conventional TV channel since it has very much spontaneity and devotion on its structure. During the adventure for everything they needed, they used only Nescafe Xpress instead of money. And used social media to get points and support from their followers in real time. We concluded the campaign with a 3 hour live Periscope broadcast, where followers broke the tie and selected Asya as the winner of the challenge. Nescafé Xpress fulfilled her dream of safari in Africa.
25 mio reach
16 mio video views
Turkey's first promoted Periscope broadcast with media first usage
1.079.719 Periscope broadcast viewing
Almost 30.000 Twitter voting
More than 15.000 #XpressleTrampa hashtag usage
3 times organic trend topic in Twitter
%18 Twitter engagement rate
%33 Youtube view rate
Our campaign won Grand Prix at Twitter Aviator Awards in San Francisco , 2 honours list at Felis Awards and 2 silver Mixx at MixxAwards in Turkey.